Post by account_disabled on Dec 20, 2023 4:00:03 GMT -5
Answering their problems and their questions, and once they were captive, taking the opportunity to pass them the right messages. I had the same discussions with a representative of a political party, 9 months before the European elections. Like all parties, this one had its list of x proposals. First problem: they were unable to know, among their proposals, which ones had the most resonance in France. What were the priority topics for voters? Second problem: in any case in the content published on their site, they were out of step with the vocabulary of the French. As a result, this leads to less proximity and reinforces the already quite strong perceived distance between voters and politicians. By modifying the terms used, they could seem closer.
A manager of a BtoB services company published content on LinkedIn to alert professionals Email Data to the fact that they are neglecting a subject he considers important and present in his offer. And he announces a webinar organized by his teams to educate on this subject. Result: nothing! For what ? because that's not the problem. The problem is not that there is no demand and that no one is interested in the subject. There is definitely a demand, and it is even far from neutral. The problem is that the company didn't pay attention to how its customers found out about this offer and what language to use to respond. Garbage in > Garbage out. The analysis is not good, therefore the solution provided is not good either and does not address the problem.
First problem: they were unable to know, among their proposals, which ones had the most resonance in France. What were the priority topics for voters? Second problem: in any case in the content published on their site, they were out of step with the vocabulary of the French. As a result, this leads to less proximity and reinforces the already quite strong perceived distance between voters and politicians. By modifying the terms used, they could seem closer. A manager of a BtoB services company published content on LinkedIn to alert professionals to the fact that they are neglecting a subject he considers important and present in his offer. And he announces a webinar organized by his teams to educate on this subject. Result: nothing! For what ? because that's not the problem.
A manager of a BtoB services company published content on LinkedIn to alert professionals Email Data to the fact that they are neglecting a subject he considers important and present in his offer. And he announces a webinar organized by his teams to educate on this subject. Result: nothing! For what ? because that's not the problem. The problem is not that there is no demand and that no one is interested in the subject. There is definitely a demand, and it is even far from neutral. The problem is that the company didn't pay attention to how its customers found out about this offer and what language to use to respond. Garbage in > Garbage out. The analysis is not good, therefore the solution provided is not good either and does not address the problem.
First problem: they were unable to know, among their proposals, which ones had the most resonance in France. What were the priority topics for voters? Second problem: in any case in the content published on their site, they were out of step with the vocabulary of the French. As a result, this leads to less proximity and reinforces the already quite strong perceived distance between voters and politicians. By modifying the terms used, they could seem closer. A manager of a BtoB services company published content on LinkedIn to alert professionals to the fact that they are neglecting a subject he considers important and present in his offer. And he announces a webinar organized by his teams to educate on this subject. Result: nothing! For what ? because that's not the problem.